Ad spend in.
Profit out.

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Peak ROAS

Average ROAS, all clients

To full GMC approval

Experiments run

Our Partners

Official Google PartnerCertified Google Ads & Merchant Center
Official Shopify PartnerStore builds, product feeds & GMC setups

Why most Google Ads accounts leak money

01

Budget spread over everything

Winners and losers get the same money.

02

Nothing gets tested

The same ads run for months and nobody knows what works better.

03

Your products don't show up

Feed and Merchant Center issues keep you out of the results.

04

Judged on Google's own numbers

We check every result against your Shopify revenue.

Google Ads. Nothing else.

01

Google Shopping

  • Your products in front of people ready to buy.
02

Performance Max

  • More reach across Google, judged on profit.
04

Merchant Center

  • Suspensions fixed, products approved.
05

Auto title optimisation

  • Product titles optimised automatically to match what buyers search for.
06

Tracking & reporting

  • Every euro checked against your Shopify revenue, in your own live dashboard.

Test. Find the winners. Scale them.

Test

We A/B test constantly: ads, products, offers and landing pages. 200+ experiments so far.

Find the winners

The data decides, checked against your Shopify revenue, not Google's own numbers.

Scale the winners

Budget moves to what wins, what loses gets cut. Every week.

Key factor

Automatic title optimisation

Google decides which searches your products show up for largely based on your product titles. We optimise them automatically to match what buyers actually search for, and keep them up to date as your catalogue changes.

Illustrative example

Before

The Walker – Noir

After

Men's Black Leather Chelsea Boots – The Walker

What our Google Ads tests taught us

Google

Benefit-led headline vs feature-led headline

CTR before

3.4%

CTR after

4.7%

Lift

+38%

+14% CVR
Google

New campaign set-up vs old set-up

CVR before

1.9%

CVR after

2.8%

Lift

+47%

↓18% CPC

Three steps. No mystery.

  1. Audit

    We find where budget leaks.

  2. 02

    Build & Launch

    Clean structure, live within days.

    03

    Scale & Optimise

    Daily optimisation, compounding results.

Proof beats promises.

ROAS growth per Google Ads account, week by week

Fashion e-commerceConsumer electronicsHome & living brand
1x2x3x4x5xW1W4W7W104.1x3.4x2.8x

8.4x Peak ROAS

€0.31 Best profit/€ spent

7 days Fastest time to result

4.2x Average ROAS, all clients

GMC + Shopping

100% approved in 7 days

Consumer electronics

Before1.2x ROAS
After3.4x ROAS
Clicks
+92%

Clicks

ROAS
3.4x

ROAS

Profit/€
€0.24

Profit/€

Google Ads

4.1x ROAS in 8 weeks

Fashion e-commerce

Before1x ROAS
After4.1x ROAS
Revenue
+186%

Revenue

CPA
↓31%

CPA

Profit/€
€0.31

Profit/€

Is this for you?

For you if

  • You sell online via Shopify or another webshop
  • You have a product feed (or want us to build it)
  • You want profit, not vanity metrics
  • Your Shopping/PMax results are below expectations

What clients say

"Our feed was full of errors and products kept getting disapproved. Within a week our Merchant Center was clean again."

Marketing Manager

Consumer electronics

"Finally an agency that tells you what is actually happening. The weekly updates make all the difference."

E-commerce Director

Home & living brand

"They care about margin, not vanity metrics. Every decision is tied back to profit per euro spent."

CEO

Supplement brand

From the blog

Key factor

Why product titles decide whether your products get seen

Google reads your product titles to decide which searches you show up for. Most stores never touch them.

A/B testing

Why we never stop A/B testing

200+ experiments taught us one thing: your gut is a bad media buyer.

Scaling

Put the budget behind your winners

In most accounts, bestsellers and dead stock get the same money. That's where profit leaks.

Reporting

Why we check Google Ads against your Shopify revenue

Google's numbers and your bank account rarely agree. We report on the one that pays.

Questions about tracking, optimisation and reporting

Find out where your Google budget leaks.

Book a free 20-minute Google Ads audit call. No pitch deck, just a clear plan for your account.

No progress, no payment Official Google Partner